The brief: communicate to expats and travelers that the experience at The Haig is more than comfortable and well located apartments. Selva created a positioning, communication strategy and a creative platform that captures the cosmopolitan spirit, the sense of belonging and mischief that are attributes of the brand.
We produced graphic campaigns for magazines and digital. Invitations to events and brochures. We evoke a candid visual world to describe all services in a fun and precise tone.
Nick Seferian, President.
The website is the key piece in communication. We needed to capture its unique lifestyle. All communication was done in English. Go to site.
The rubber duck appeared in print ads, campaigns for social networks, events and parties to become the brand icon.
680 LA ISLA
The most desirable new address in Olivos.